As smartphone and tablet use has become more pervasive and acceptable in more social scenarios, the mode of content consumption has changed. Consumers have moved from reading articles, to consuming more content in video format. As such, there is little surprise in finding that organisations are putting aside ever-increasing budget for video marketing. However, making good videos isn’t a cheap enterprise, so is it worth it? The following statistics taken from the Digital World Series Conference, 2016 suggest so.
