Rachel Drinkwater @REDrinkwater Sunday 20 March 2016 21:51GMT Wednesday 16th March 2016 saw Birmingham City University’s annual #RethinkMedia Conference, a part of Digital Cities Birmingham . The event promised to “delve into the latest in digital and social media and digital for businesses or organisations” and “put a spotlight on emerging trends, up and coming … Continue reading Latest Thinking and Emerging Trends in Media: #RethinkMedia Conference 2016
Blurred Lines: The Convergence of Marketing and Customer Services
Rachel Drinkwater @REDrinkwater Tuesday 15 March 2016 22:04GMT The rise of social networking, online communities and internet sharing culture has posed new challenges and opportunities for branding, marketing and communications teams across all industries. In particular social networking platforms have facilitated two-way dialogue between customers and organisations and also enabled conversations between customers. These platforms … Continue reading Blurred Lines: The Convergence of Marketing and Customer Services
The Technology Graveyard
Rachel Drinkwater @REDrinkwater Sunday 13 March 2016 10:08GMT When I moved in with my now husband, I enthusiastically unpacked half of my stuff, then got bored and left the other half neatly stacked in boxes in the spare room. We recently decided that we needed the space, so we started rummaging through the boxes. As I … Continue reading The Technology Graveyard
A Brief History of Our Digital Society
Advancements in mobile technology and digitisation have lead to an always on, always connected, anytime, anywhere society
Rachel Drinkwater 