Blurred Lines: The Convergence of Marketing and Customer Services

Rachel Drinkwater @REDrinkwater Tuesday 15 March 2016 22:04GMT The rise of social networking, online communities and internet sharing culture has posed new challenges and opportunities for branding, marketing and communications teams across all industries. In particular social networking platforms have facilitated two-way dialogue between customers and organisations and also enabled conversations between customers. These platforms … Continue reading Blurred Lines: The Convergence of Marketing and Customer Services