Latest Thinking and Emerging Trends in Media: #RethinkMedia Conference 2016

Rachel Drinkwater @REDrinkwater Sunday 20 March 2016 21:51GMT Wednesday 16th March 2016 saw Birmingham City University’s annual #RethinkMedia Conference, a part of Digital Cities Birmingham . The event promised to “delve into the latest in digital and social media and digital for businesses or organisations” and “put a spotlight on emerging trends, up and coming … Continue reading Latest Thinking and Emerging Trends in Media: #RethinkMedia Conference 2016

Blurred Lines: The Convergence of Marketing and Customer Services

Rachel Drinkwater @REDrinkwater Tuesday 15 March 2016 22:04GMT The rise of social networking, online communities and internet sharing culture has posed new challenges and opportunities for branding, marketing and communications teams across all industries. In particular social networking platforms have facilitated two-way dialogue between customers and organisations and also enabled conversations between customers. These platforms … Continue reading Blurred Lines: The Convergence of Marketing and Customer Services